Shanghai, China – AOTO has successfully delivered a cutting-edge XR studio for the Shanghai United Media Group (SUMG), marking a significant milestone in their adoption of virtual production technologies. The studio integrates AOTO’s advanced LED display walls and floor panels, creating a versatile and high-performance production environment.
The XR studio debuted on November 19th, hosting live coverage of the FIFA World Cup Asian Qualifiers by The Paper, a media outlet under SUMG. The immersive visuals and seamless production achieved set a new standard for live broadcasting, earning widespread acclaim.
Advanced LED Technology for Seamless Virtual Production
At the core of the XR studio are AOTO’s high-performance LED solutions, which deliver vivid visuals and consistent performance. The display system ensures a perfect blend of virtual and real-world elements, creating a dynamic environment for a variety of production needs.
The studio’s LED displays are designed with all-angle viewing technology, maintaining consistent brightness and color across all perspectives, a crucial feature for wide-angle camera setups. Integrated motion capture and real-time rendering technologies further enhance the synchronization between live action and virtual environments, enabling precise, efficient, and versatile production workflows.
XR Studios: Shaping the Future of Media Production
The introduction of XR technology into SUMG’s workflow reflects the growing demand for immersive and high-quality content in the media industry. XR studios address limitations in traditional production methods by enabling faster, more adaptable content creation for applications such as sports broadcasts, news, advertising, and variety shows.
AOTO’s XR studio solutions not only reduce the need for extensive post-production but also improve on-set coordination and cost efficiency. This technology helps media organizations like SUMG meet audience expectations while maintaining exceptional production standards.
AOTO’s Leadership in Virtual Production
With over 70 virtual production studios delivered globally, AOTO continues to innovate in the field of XR and virtual production. By offering reliable and cutting-edge solutions, AOTO empowers clients to create compelling content and overcome the challenges of modern media production.
