London, UK – June 2025 — At the heart of Brick Lane stood a vibrant corner shop transformed into a living canvas of culture, tech, and community. Led by the creative vision of CUBE Studio and GenBTV – Generation Black TV, the immersive pop-up event “Setting Up Shop” ran from June 2–4, with AOTO Electronics proudly supporting the activation by supplying high-performance Premium RM LED Screen that lit up every story, performance, and conversation.

The project proved a bold thesis: virtual production doesn’t belong solely in studios—it thrives just as powerfully in everyday spaces when the right technology meets the right vision. AOTO partnered with CUBE Studio to provide the LED wall, enabling real-time, interactive storytelling in a place few would expect: a neighborhood shop in East London.

“Our role was to help CUBE Studio bring this space to life,” said a spokesperson for AOTO. “We’re thrilled to see our technology support such a dynamic, street-level expression of community and creativity.”

This wasn’t your average product showcase. Over three days, Setting Up Shop turned a typical newsagent into a multi-sensory storytelling arena—where LED walls became portals, the corner shop became a studio, and culture became the code.

A Corner Shop Reinvented: Virtual Production Goes Public
Located at 97 Brick Lane, the pop-up transformed a familiar urban backdrop into an immersive, broadcast-ready experience, featuring XR technology, LED-powered interview sets, and live installations. Audiences stepped into a reimagined world where local culture met global innovation—no green screens required.

Each day brought its own flavor:

Day 1: Football + Community
Kicked off with energy, featuring grassroots legends from Hackney Wick FC and Brentford Ladies FC, alongside live GenBTV panels that invited audiences to reflect on the intersection of sport, identity, and activism.

Day 2: Art + Music Takeover
Included a Global Academy art showcase, Boardroom Black live tapings, and “I am so sorry” from Carroll Thompson which bring us back to Jamaica. Most importantly, we also have the honour to receive Special guest, Jamaican High Commissioner His Excellency Alexander Williams, announced the launch of the new GenB VP Studio in Jamaica, built on the same technology used here.

Day 3: Fashion + Innovation
A grand finale of LED-integrated fashion drops, code-culture conversations, and real-time interviews with creators like Shift Zero, all hosted within a flexible, XR-ready corner shop setup.

“Setting Up Shop” was never just about showcasing technology. It was about creating a stage where real voices, experiences, and identities could be amplified.

“This changed what I thought tech could do,” said Collette Philip, founder of Brand By Me and co-curator of Black Women’s Power Hour, which kicked off Day 1.
“To see our stories amplified like this, on screens that usually host billion-dollar films, inside a local shop—it’s powerful.”

“I’ve worked with LED before, but never like this,” shared Jelly D, Grammy-winning musician and workshop leader. “This felt close, real, and ridiculously high-quality. The visuals, the vibe—it was all there.”

“I brought my students to perform live, and they left inspired,” added a teacher from Global Academy, who led youth art exhibits on Day 2. “This is the future of education and engagement.”

These voices—alongside hundreds of local visitors, creators, and cultural icons—transformed the pop-up from a tech demo into a lived experience.

AOTO’s Role: Making the Canvas Possible
At the core of the visual experience was AOTO’s LED display technology, deployed across multiple walls and custom-fitted into the tight, urban space. CUBE Studio utilized the displays for:

• Virtual interview sets
• LED walls for live art shows
• Immersive branded content
• XR-capable fashion presentations

With real-time rendering, camera tracking, and media syncing made possible by Brompton Technology processors, AOTO ensured every frame—digital or human—shone with clarity.

“We’re proud to support partners like CUBE Studio,” said the AOTO rep. “They’re making the virtual production more accessible for more users, and let people know that Virtual Production is not only for Hollywood—and we’re excited to power those possibilities.”

Incredible Collaborators Behind the Vision
The success of “Setting Up Shop” rested on a diverse, passionate group of creative partners:

• CUBE Studio – Lead production partner
• GenBTV – Generation Black TV – Broadcast + content curation
• Sparks EMEA – Brand experience + live event production
• Brompton Technology Limited – LED processing support
• Global Academy – Youth performance and art
• Tony’s Chocolonely, Shift Zero, Proud Mary, Jelly D, and many more

Whether through coding workshops, fashion-tech integrations, or community conversations, each contributor brought authenticity to a space designed to be as accessible as it was visionary.

The Verdict: Not Just an Event—A Blueprint
Over the three days, the pop-up drew thousands of attendees, dozens of media creators, and sparked conversations that extended well beyond Brick Lane.

As one attendee put it: “This wasn’t just an event. It was a prototype for how we should be doing media, tech, and storytelling in the future—together, in real life.”

The success of this project marks just the beginning. AOTO will continue to support creative studios like CUBE Studio in rethinking what storytelling spaces can be—flexible, inclusive, and powered by LED brilliance.