AOTO Electronics and SURA have partnered to create a state-of-the-art 400-square-meter immersive virtual production studio in Shanghai, designed to provide innovative virtual filming solutions for the film and television industry. By combining cutting-edge technology and creative design, the studio offers a completely new filming experience that enhances both production efficiency and visual storytelling.
A key feature of the studio is its high-end display system: a 250-degree curved LED wall (U2.5, 138.24㎡) seamlessly integrated with a ceiling screen (M4.8, 22.1184㎡), creating a fully immersive panoramic filming environment. This design breaks through traditional filming methods, allowing for smooth transitions between virtual environments and live-action footage. This technological combination provides strong support for various filming needs, from visual effects and commercial shoots to virtual reality productions.
Technologically, the studio employs HDR wide-gamut and high refresh rate displays, ensuring vibrant and true-to-life color reproduction, with ultra-smooth motion suitable for high-dynamic-range filming. The low-reflection design minimizes light interference, enhancing the clarity of shots and reducing unwanted reflections or color discrepancies, significantly improving the overall shooting quality.
Additionally, the studio features real-time rendering and motion capture capabilities, allowing precise tracking of actors and objects. This technology ensures seamless integration between virtual environments and live-action footage. Whether it’s a futuristic cityscape or a vast natural scene, the studio can provide highly realistic virtual settings.
The modular design is another highlight, enabling rapid deployment and flexible expansion. Depending on specific shooting needs and scenarios, the studio can quickly adjust and upgrade its equipment, ensuring it meets various creative demands. This makes the studio suitable not only for traditional film production but also for live broadcasts, advertisements, virtual concerts, and other applications.
Through this immersive virtual production studio, AOTO Electronics and SURA have introduced revolutionary technological advancements to the industry, offering more efficient and flexible filming solutions. This project is driving the film and television industry toward digitalization and virtualization, setting a new standard for modern production.
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